G’day, I’m Sarah Mitchell, a proud Sydneysider with over 7 years in the vaping industry, currently serving as the Customer Support & Compliance Manager at Prime Vape Store. Born and raised in New South Wales, I kicked off my career in retail before diving into vaping in 2018, right as the Aussie market started heating up. I’ve handled everything from warehouse ops to TGA audits, and I’m passionate about making sure every vaper gets fair dinkum service and compliant gear. As of December 2025, I’m still based in our Revesby warehouse, helping thousands of customers navigate the ever-changing world of vaping in Australia.
My vaping story began in 2018 when I joined a small Sydney shop as a sales assistant. I quickly moved up to compliance roles, dealing with the TGA’s evolving rules on nicotine imports and product safety. By 2021, I’d helped audit over 10,000 products for authenticity and led training sessions on age verification. In 2023, I joined Prime Vape Store full-time, where I’ve streamlined our support systems and ensured we stay ahead of 2025 law changes – like the shift to no-prescription nic vapes for licensed retailers. Outside work, I’m active in local vaping communities, sharing tips on spotting fakes and safe storage.
I specialise in the practical side of vaping – from compliance to customer care – helping Aussies get the right gear without the headaches. My key areas include:
Explaining 2025 rules, state differences, and how to buy legally in Australia.
Spotting fakes, verifying brands like IGET and Elf Bar, and ensuring TGA-approved stock.
Express delivery tips, discreet packaging, and hassle-free 30-day policies.
Quick fixes for common issues, like coil troubleshooting or order tracking.
Storage advice, battery safety, and age verification best practices.
All my insights come from hands-on experience in the warehouse and dealing with real customer queries – keeping things straightforward and reliable.
As Customer Support & Compliance Manager, my mission is to make Prime Vape Store the most user-friendly vape shop in Australia. Working with the team like Elias Vance and Dr. Rachel Chen, I ensure our processes are transparent, compliant, and customer-focused. I’m committed to:
My authority comes from years on the front lines, including certifications in Responsible Service of Vaping Products (NSW) and direct work with Australian distributors.
In an industry full of knock-offs, trust is key. That’s why I:
This isn’t expert medical advice – for health queries, see your GP or Dr. Rachel Chen’s reviews. We’re here for practical support only.
Need help with an order, compliance question, or just a chat about vaping? I’m your go-to.
Disclaimer: Nicotine is addictive. Vaping products are for adults 18+ only. This page is informational – consult professionals for personalised advice.
We are committed to responsible vaping in Australia. Our products are designed for adult customers (18+) only. Vaping products contain nicotine in many markets, however, Prime Vape Store operates in accordance with local Australian state and federal regulations regarding retail and supply. By entering this site and purchasing, you confirm you are of legal age.
PRIME VAPE STORE exists to set a higher standard for safety in Australia’s vaping industry. We refuse unregulated products and only sell verified, legal options with full transparency and strict 18+ compliance.
